Beverly Company Raises A Bottle To The Emmys
Monday, November 24th, 2008
Called Mixerz, the drinks are made by Creative Juices, a company in the Cummings Center.
The 6 oz. mini-bottles come in eight flavors including sour apple, pomegranate, margarita and mojito, and will be packaged with about 20 other unique and interesting products from around the world.
They’ll be going to “1,200 potentially very influential people,” said publicist Joan Joffa, a Florida woman who’s in charge of putting together the gift baskets each year.
It could become a new favorite for Dick Wolf, the “Law and Order” producer who’s receiving the International Emmy Founders Award — which went to Al Gore last year for his documentary “An Inconvenient Truth.” Or perhaps it will emerge on the set of the FX drama “Rescue Me” via actress and Emmy presenter Andrea Roth.
Although they don’t air in the United States, the International Emmy Awards in New York City feature this year’s international Emmy-nominated television programs, and world-class producers and directors who will speak about their work … and possibly sip an organic cocktail.
“Who knows who’s going to be trying it,” said Mixerz marketing coordinator Christina Pesente. “I really think it’s going to give us an opportunity to get out there.”
Mixerz was started about 18 months ago. The drinks are made by hand in small batches using fresh fruit juices and purees, pure cane sugar, natural flavors and no artificial ingredients.
Pesente said Joffa, a freelance publicist who specializes in product placement for many different companies, gave the staff at Mixerz a call and asked them to donate the 1,200 mini-bottles.
“I’m very big on following new products, and I’m very fond of organic and natural products,” Joffa said. “I wanted to find a cocktail mixer that was made out of all good things.”
While the gift basket is still a work in progress, celebrities will also receive high-end cosmetics, bottled water and alcohol samples.
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